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Administrative Assistant


Educational Services

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Tobacco Use Prevention Education Program (TUPE)

The purpose of the TUPE program is to reduce youth tobacco use by helping students make healthful tobacco-related decisions through tobacco-specific educational instruction and activities that build knowledge as well as social skills and youth development assets.

The Contra Costa County Office of Education provides technical assistance to school districts to develop and implement effective, comprehensive tobacco education programs. Training and technical assistance provided includes:

  • TUPE finalTobacco-free schools certification
  • Annual county-wide TUPE Site Coordinator training
  • California Healthy Kids Survey (CHKS) administration and data sharing training
  • Alcohol, tobacco and other drug (ATOD) curriculum trainings for teachers
  • Grant writing support
  • Quarterly district and community partner networking meetings
  • Current research on adolescent ATOD use, as well as effective prevention and intervention strategies

Download the TUPE Program flyer here (PDF)


Certified Local Education Agencies

Agency / District Expiration Date
Contra Costa County Office of Education June 30, 2018
Acalanes Union High School District June 30, 2018
Antioch Unified School District June 30, 2020
Brentwood Union School District June 30, 2019
Byron Union School District June 30, 2020
Canyon School District June 30, 2019
Clayton Valley Charter High School June 30, 2019
John Swett Unified School District June 30, 2019
Knightsen Elementary School District June 30, 2018
Lafayette School District June 30, 2018
Liberty Union High School District June 30, 2019
Manzanita Middle School (Charter) June 30, 2019
Martinez Unified School District June 30, 2018
Moraga School District June 30, 2018
Mt. Diablo Unified School District June 30, 2019
Oakley Union Elementary June 30, 2018
Orinda Union School District June 30, 2018
Pittsburg Unified School District June 30, 2019
San Ramon Valley Unified School District June 30, 2019
Walnut Creek School District June 30, 2018
West Contra Costa Unified School District June 30, 2020


2017 PSA Winners

1st Place – Pinole Middle School

First Place TUPE PSA winners Pinole Middle School
  • Sanaiya Scott
  • Abigail Ayala
  • Talore Brehaut
  • Janiah Jenkins
  • Devin Jules
  • Demari Jules
  • Jiell Flowers
  • Ella To'o

2nd Place – Foothill Middle School

Second Place TUPE PSA winners Foothill Middle School
  • Dylan Giesecke
  • Sabrina Woo
  • Evan Leach
  • Alison Ennik
  • Skyler Santiago
  • James Ward

3rd Place – Diablo View Middle School

Third Place TUPE PSA winners Diablo View Middle School
  • Camila Balmaceda
  • Alyssa Butticci
  • Rose Ets-Hokin
  • Iris Ets-Hokin

4th Place – Rancho Medanos Junior High School

Fourth Place TUPE PSA winners Rancho Medanos Junior High School
  • Adriana Hernandez
  • Patricia Britton


Monthly Themes

April Theme: Tobacco Hurts the Earth!

Fast Facts:

  • Cigarette butts are the #1 item found on beaches and roadsides, and a major litter item at parks. 34% of the litter collected in California is cigarette butts. Discarded cigarette butts have been linked to large wildfires, resulting in the destruction of wildlife, vegetation, and property.
  • Cigarette butts are NOT biodegradable and cigarette butts leach toxic chemicals into the environment including lead, arsenic, and nicotine – the same toxic chemicals found in secondhand smoke. Cigarette butts are poisonous to children, pets, and wildlife.
  • The production of cigarettes is very damaging to the environment. It is estimated that one tree is consumed for every 300 cigarettes produced – that's one tree for every one and a half cartons (15 packs) of cigarettes.


Suggested Activities:

March Theme: Kick Butts!

Fast Facts:


Suggested Activities:

February Theme: Keep Your Heart Healthy!

Fast Facts:

  • Smoking raises your blood pressure and puts stress on your heart. Teens who smoke show signs of heart stress and a higher resting heart rate. These are warning signs that the heart is working too hard.
  • Smoking makes your blood think and sticky. The stickier your blood, the harder your heart must work to move it around your body. This puts stress on your heart. Sticky blood is also more likely to form deadly blood clots.
  • Smoking increases the amount of cholesterol and unhealthy fats circulating in the blood. This can lead to fatty deposits on the walls of the arteries, the vessels that carry blood from the heart to the rest of the body. Fatty streaks can often be seen on the artery walls of teens who smoke. This is an early sign of heart disease.


Suggested Activities:

January Theme: Make a Healthy Resolution!

Fast Facts:


Suggested Activities:

December Theme: The True Cost of Tobacco

Fast Facts:

  • Most adult smokers started as children. In the U.S., 90 percent of all adult smokers start while in their teens or earlier.
  • Every day, another 700 children become regular smokers. One-third of them will die prematurely from a smoking-caused disease.
  • Tobacco costs us $132.5 billion each year in medical bills.
  • Secondhand smoke is also hazardous – it kills nearly 50,000 people in the U.S. each year. Secondhand smoke contains more than 7,000 chemicals, including at least 69 that cause cancer. According to the Surgeon General, secondhand smoke causes heart disease and lung cancer in nonsmoking adults and respiratory problems, sudden infant death syndrome, low birth weight, ear infections and more severe asthma attacks in infants and children.


Suggested Activities:

November Theme: Break the Cycle!

Fast Facts:

  • Did you know? Most smokers try many times before quitting for good. Every day, week, or month without smoking is a success, not a failure. The more people try, the more they learn about how to quit and the closer they get to their goal.
  • After 8 hours from the last cigarette, the nicotine in someone's bloodstream reduces by 93.25%.
  • Steps to quit: START (one letter/announcement each day)


Suggested Activities:

October Theme: Tobacco is a drug too!

Fast Facts:

  • Nicotine is a highly addictive neurotoxin and exposure to nicotine, either in cigarettes or e-cigarettes, can harm brain development.
  • Little cigars, or cigarillos, are the same size and shape of cigarettes, although they differ in that little cigars are wrapped in tobacco leaf, or paper containing tobacco. Little cigars contain the same toxic and cancer-causing chemicals found in cigarettes. (CDC)
  • Because of their sweet flavors and bright packaging, flavored tobacco products are especially appealing to children. The flavorings disguise the natural harshness of tobacco. Young people are more likely to use candy- and fruit-flavored tobacco products than adults, and this can lead to long-term addiction. (ChangeLab Solutions)


Suggested Activities:

September Theme: Stop Calling it Vapor!

Fast Facts:

  • E-cigarettes, also referred to as vapes, vape pens, e-hookahs, and mods, heat e-liquid that generally contains nicotine, flavorings, additives, and propylene glycol. The e-liquid becomes an aerosol, not just water vapor!
  • Mainstream and secondhand e-cigarette aerosol has been found to contain at least ten chemicals that are known to cause cancer and birth defects.
  • Young people who use e-cigarettes are more likely to become cigarette smokers and are less likely to quit.


Suggested Activities:


Our e-Newsletter:
Health & Wellness Matters

TUPE eNewsletterThis is our Health & Wellness Matters e-newsletter –
a space to share exciting updates, useful resources and upcoming events regarding comprehensive student health.

We have meetings and trainings planned for the upcoming school year that will provide meaningful opportunities to discuss and share strategies to best meet the physical, mental and emotional health needs of Contra Costa County students.

Sign up for Our Email Newsletter
2017 Newsletters
January February
March April

Newsletter Archive

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Upcoming Events/Trainings

2017 Cal-SCHLS/CHKS Administration Training

Everything you need to know to administer the California School Climate, Health, and Learning Surveys (Cal-SCHLS) in your school or district. The Cal-SCHLS consists of the California Healthy Kids (CHKS), the California School Climate (CSCS), and the California School Parent surveys. There will also be information regarding how the surveys support LCAP, funding available for survey administration, and communicating survey results.

When: Monday, Augustl 28, 2017, 9:00 a.m. – 12:00 p.m.

Where: Contra Costa County Office of Education
77 Santa Barbara Road Pleasant Hill, CA 94523.
For a map and driving directions, visit

Cost: FREE

Register online at:



Tobacco Cessation/Quit Resources


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Page updated on: July 20, 2017

Rev: 0.4-010514-BETA4